These towels are very soft as they should be for supima cotton and they arrived quickly. They are fairly thick also. However, the quality is not what I expected. There were some pulled loops that left threads hanging and the overall construction did not seem very good. The towels felt nice but did not look like high quality towels. The sand color is also more gold than sand. I will be returning them before use so I cannot comment on their absorption or on how they launder.