I bought this for my niece and she loves it. She said only one time she has to iron her hair ans it would last for a couple days. It heats up immediately and there's a control dial to regulate the temperature. She had a Chi before and thought that was good, but this one surpasses her expectations. She said it's great and loves it! And she recommends this flat iron to anyone in the market for one. I hope it last her a long time.