This is my second Chi Straightener. My first one lasted 6 years and I used it EVERY day. The only reason it quit working was because I wrapped the cord too tight and split the wires. I travel a lot and would wrap it tight to fit in my suitcase. The product itself is a very wise investment. I will take my much better care of this new one. I got the fire red one and it is a very attractive looking appliance. I would def recommend this to anyone looking for a great ceramic flat iron.