SHOPPERS.. THIS IS A REAL CHI.. you have to be very very careful what you buy.. I reviewed at least 10 different so called CHI Flat Irons on Amazon.. all the review report THEY ARE NOT REAL Chi.. This however is the real deal.. if you have even own one, you know it no words be said.. if you haven't you need to.. If your hair is curly, it will be smooth, soft and you will NOT fry your hair with this.. LOVE, LOVE MY CHI.. this is my second one.. the first one lasted over 5 years.. YOU will NEVER be sorry you spent the money on this product.. I love this one for three reasons.. THE COLOR, THE VARIABLE TEMP CONTROL... and of course because of the Ceramic Plates.. that never wear out.. Great deal.. Overstock had this to me in 4 days..