After looking at many toasters, both on the Internet and in stores, we finally decided to spend the bucks and buy this one. Basically we were trying to replace a similar Haier toaster that had long, wide toaster slots. The electronic features seemed to be more than we needed but once utilized, are quite handy. I especially like the bagel feature that toasts just one side of the bread. We use it to toast leftover rolls. The coils toast both sides evenly. If there is any drawback, it is the weight of the toaster, which makes storing it in a lower cupboard a bit awkward without a handle of some sort.