Honestly I was new to the whole memory foam thing, and after spending my entire life on a water bed (20 years), I decided I needed a new bed because I was constantly having back aches and neck aches. Well I ended up spending over $1000 on a bed, mattress, memory foam topper, sheets, and pillows. I purchased two of these memory foam pillows as well as two other soft pillows, that were more "conventional" pillows. This was my first experience with memory foam, both as a mattress and with pillows. First off my mattress was amazing and I experienced the most amazing sleep with it, but my initial impressions with the pillows were polar opposites. The pillows were hard, and not very comfortable at all! Still after spending $** on pillows, I forced myself to use them. And actually over time, about a few weeks, they became really nice and soft, but they still provided amazing support. I actually started using these pillows over my other "conventional" pillows, because my head sunk straight through those pillows with no support whatsoever. My favorite thing about the pillows is that they're extremely comfortable and provide that necessary support. And if you have a memory foam mattress or memory foam topper, then these pillows complement them very, very well! It's like laying on a cloud....I know that is a bit of a cliche when talking about memory foam, but what the heck, it really does! I recommend anyone who gets these or any other memory foam pillow to stick with it, because it took me about two-three weeks to get use to them, but once I adjusted to them, I'm enjoying better sleep and I actually have less neck aches and headaches as a result of it. I love these pillows!