Yes, it is considerably more expensive than your average blender, but if you want to be able to blend raw ingredients until they're silky smooth, you need to invest in a premium blender like this. If you like smoothies or soups, and enjoy experimenting with different ingredients, this blender offers nutrition, enjoyment, and delicious outcomes. The quality is impressive - I really like the 3-qt jug with the straight sides which makes it easy to scoop out thick contents. I've had a lot of fun making nutritious smoothies in the morning (almost every day), and using leftover vegetables to make tasty soups. If you are looking for a blender that can handle anything, this is the one for you.