This is a pretty good quality latex pillow, just a little softer than the reviews would indicate. I have used latex pillows for years and usually they are usually very supportive, and I found that these are not that great for side sleepers, which I happen to be. They would probably be fine if you are a back sleeper. As another reviewer noted, they are a bit squishy. The latex pillows of years past, were more dense and therefore great for side sleepers. These are not uncomfortable, I just find that I have to roll them up get them comfortable enough for me. I discovered by doing some online researth that these pillows are made by Louiville Bedding Company, who do indeed make Beautyrest pillows. Personally, it would have been nice to see a label on this pillow that indicated it was a "Beautyrest" pillow. I am not totally unhappy with them and will keep them for spares, but plan to keep on looking for a latex pillow that actually has some qualitative density to it.