I've had this blanket for about 2 months and so far, I'm very pleased. Color: I got the grey, which is a medium dark grey, a little lighter than charcoal. It looks lovely with my sheets and comforter. Softness: Very soft and fluffy, like a chennille sweater. Warmth: It was warm before I even plugged it in. This blanket has preheat and gets warm FAST! It has 1 through 20 for warmth and 20 is too hot even for me! I've never found an electric blanket that got too hot before! For me, the proof that this is a superior blanket will be if it lasts more than one winter. I've never bought this brand before, always a "sunny" brand :) I will edit this review next year to say whether it's still top rated!