I went to many stores looking for the right pillow. I wanted something ultra soft that I would sink into just like a cloud. This pillow is perfect! Very soft but bounces right back as soon as I lift my head. I want to be surrounded by my pillow, I don't want to sleep on a rock. It virtually doesn't give much support, just lovely comfort. If you are looking for support, this is not your pillow, as least the soft one isn't; but if melting into your pillow is your thing, you will love this one. Great price compared to everything else I was looking at. The only other thing I found out there that was was acceptable was at Select Comfort for $$$. I like this one better at a 1/4 of the price.