I had a medium density latex foam pillow for about 12 years and needed to replace it. I purchased a pillow (on other website) thinking it was medium denisty when, in fact, it was firm. What a rock. My head rested on it like a pebble on Stone Mountain. Found this pillow, order it, and received it in only a couple of days. It is a dream. My head sinks into it but does not bottom out. It is perfect. [sigh] Oh, and it does not have a latex or rubber smell to it at all.