This is the best pillow I've ever had, and I've had many pillows over my lifetime. I own the too expensive Tempurpedic Cloud pillow, but I like this one Much better, and I use this one instead. One improvement I would make with the pillow, is that I would offer it in two different Heights. This pillow comes in at about a 7 inch height. I think they should also offer an 8 1/2" height too for larger persons so that the shoulder width distance it properly taken up. What I do with this pillow to make up the height I want, is underneath my bed sheet right where the pillow rests, I placed a 1 1/2" foam piece the same size of the pillow, and then put the sheet over it, and the pillow rests on top of that - this way it gives the right height/loft for me. The Pillow itself is exceptional, and the way your head sinks into heaven so soft yet has just the just right 'springy push back' resistance, supports your head just right. I think this pillow should be called the cloud pillow and not the tempurpedic one, because theirs softly sinks with heat/weight yes, but after a few minutes when its action is finished, you then are laying on firm dough, whereas this Latex pillow, stays cloud soft all night... ...it's awesome. ps's, Review based on the pillows I received, however I did notice there appears to be different pillow densities even for the same model pillow (meaning some of the same model pillows are firmer or softer than others, and so I wish there was better factory consistency control on this density matter. Again though, if it were my company, I would offer in each of the three categories: soft, medium, firm.. ..I would offer two different height/lofts for each one. Also I noticed the firm pillow in this offering, is just way too firm!!! ...in my opinion and experience.