This shampoo has a nice smell to it and I really like that it's in a Gallon sized container with the push spout for convenience of use. I noticed that it's not a real thick shampoo, in fact it seems a little bit thin, almost runny, and I do seem to use alot to wash my short hair. But I still like it and there aren't too many shampoos that you can find in a Gallon sized container these days, especially for the great price of this item. I am giving it 5-stars. Oh, and it is ORGANIC, so that's an excellent PLUS as well!!!!!