Keyword Bidding

In accordance with Section 2.6 of the Master Agreement, Overstock.com prohibits its affiliates from bidding on Trademark terms. While a sampling of the terms can be found in the Master agreement a full list is provided below. Please note that our Trademark Biddding Policy applies to all search engines large and small.

Failure to comply with this Section may result in suspension or termination from Merchant 's affiliate program. If placed on suspension, Partner will be prohibited from participating in the Merchant 's Affiliate Program for a minimum of 14 days and will be ineligible to receive any commissions on the Merchant sales generated during the suspension period. After the initial suspension period, and if in complete compliance with this Agreement and the Engagement, Partner will have the opportunity to opt back in to the Merchant 's Affiliate Program once in complete compliance with this Section. A second violation of this Section may result in permanent termination from the Merchant 's affiliate program. Merchant’s failure to terminate or otherwise discipline an Affiliate for violations shall not operate as an implicit acceptance of the Affiliate’s action or as a waiver of Merchant’s right to thereafter seek recourse for past or future violations.

Please see below for guidelines regarding elimination of Overstock.com Trademark terms from Yahoo advanced match and Google.



Yahoo & Google Instructions for Adding Negative Keywords

YAHOO Removal
At the AdGroup level:
  1. Click on the campaign
  2. Then click on the desired Ad Group
  3. Click the "Ad Group settings" button (in the upper right corner). The "Ad Group Settings" page opens.
  4. In the "Tactic Settings" section , click the "Edit" button (in the upper right corner). The "Ad Group Tactic Settings" page opens.
  5. Then click the link "show" next to Excluded Words (on the right side of the page under Match Type)
  6. An area will open and allow you to enter excluded keywords, one per line.
Or

Overstock.com's Yahoo bidding policy is to simply make sure our prohibited keywords are not in your Yahoo Paid Search Account, and have all other Overstock related keywords in "Standard Match", not "Advanced Match".”

 
GOOGLE Removal
  1. Log in to Google account
  2. Click the appropriate campaign where the overstock keywords are located.
  3. When in the campaign (where all the ad groups are listed), click the "edit" or "add" button next to the where is shows the number of negative keywords, just above the drop-down, in the upper left side of the page.
  4. Once you click the "edit" or "add" button, just paste the list of keywords from the bottom portion of this page, into the box that says "Enter words manually."
  5. Click "Add keywords" button.
  6. The negative keywords are added at the campaign level.


Prohibited Keywords

  • ober stock.com
  • oberstock site
  • oberstock.com
  • ocerstock.com
  • over stock
  • over stock site
  • over stock web site
  • over stock website
  • over stock.com
  • overstock
  • overstock .com
  • overstock co
  • overstock com
  • overstock com site
  • overstock dot com
  • overstock shopping
  • overstock shopping site
  • overstock site
  • overstock sites
  • overstock web
  • www.overstock.com
  • wwwoverstock.com
  • auctions.overstock.com
  • Overstock.com Auctions
  • wwwoverstockcom
  • over stock com
  • over stocked
  • overstock,com
  • over stock.com
  • overstocks
  • overstock web site
  • overstock website
  • overstock websites
  • overstock.c
  • overstock.co
  • overstock.com
  • overstock.com web site
  • overstock.comm
  • overstockcom
  • overstocked.com
  • overstocked.com site
  • overstocks web site
  • overstocks website
  • overstocks.com
  • overstock.com shopping
  • verstock.com
  • ww overstock com
  • www overstock
  • www overstock com
  • www overstocked com
  • www overstocks com
  • Auctions.Overstock.com
  • Overstock Auctions
  • Auctions Overstock com
  • www.overstock
  • over stock com
  • over stock sites
  • over stock dot com
  • over stock .com
  • over stock shopping site