I was looking for a jacket that would work in relatively cold weather that was not another leather jacket to match a motorcycle bib. I have ridden my bike in the mid-30's with this jacket and was relatively comfortable with just minimal layers. The reflective markings do show well at night. I was not overwhelmed with the "graphic" design on the jacket from the photo, but overall this jacket works for me.

I was very impressed with how many motorcycle specific features were implemented in this jacket. It may not appeal to the visual taste of some, but it is warm and safe.