Be the Ball, Inc. was established in 2001, and its initial product was an 'On Course' golf game. Since that time Be the Ball, Inc. has grown to an international licensing, manufacturing, entertainment and education organization sporting six business divisions. 'Be the Ball', is a globally recognized mental performance mantra that transcends all consumer, age and demographic segments with a simple and direct participation message. The phrase 'Be the Ball' represents a certain magic to athletes and would-be athletes the world over. It encourages us to become one with the game, to seek that elusive focused performance zone and embrace all that sport represents.
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