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West Coast Jewelry Logo
About West Coast Jewelry

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West Coast Jewelry logo

West Coast Jewelry is a family owned business started by Ari and Tanya Mahller, a husband and wife team from Southern California. Combining Tanya’s amazing fashionistastyle and Ari’s entrepreneurial mind, the Mahllers introduced West Coast Jewelry to the public in 2007.

From their dining room table (and with some help from family and their pet Monty), Ari and Tanya grew the business from only themselves to a current double digit staff. This wonderful staff is dedicated to making your online jewelry shopping experience outstanding!

West Coast Jewelry is committed to bringing high quality affordable luxury to the masses. Sourcing great new looks from local as well as overseas vendors, West Coast Jewelry presents a collection offered directly from these manufacturers and often at 50% or more off of retail prices. Find the same look that you would at big name department and specialty stores for far less at West Coast Jewelry. We urge you to compare!

Specializing in alternative metals for both men and women, West Coast Jewelry boasts thousands of unique and individual style offerings to fit most every discerning customer. From affordable fashion to a full suite of men’s accessories, West Coast Jewelry offer products for every budget in a variety of metals including sterling silver, titanium, tungsten, and stainless steel.

West Coast Jewelry introduces two new collections — Elya Designs, and Crucible to our assortment. Elya Designs features a curated collection of distinctly feminine styles that have a timeless appeal, while Crucible brings refined strength and quality to the underrepresented world of men’s fashion accessories. Both collections feature sophisticated style in keeping with our motto of "affordable luxury".

West Coast Jewelry is your source for her and for him — all for less.

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Recent Customer Reviews in Jewelry & Watches

  • Miadora Sterling Silver 1/2ct TDW Diamond Bridal Ring Set (H-I, I2-I3)

    Miadora Sterling Silver 1/2ct TDW Diamond Bridal Ring Set (H-I, I2-I3)

    Today $399.99
    Beautiful Ring!
    See All 1 Reviews
    Write a Review

    Sep 16, 2013

    lesachild69  from Whittier, NC, Rating:4.0

    This ring arrived today and I am overjoyed with the beauty and apparent quality. Time will tell if my initial impression regarding the quality is correct. It is just the right size for me -- not too big, not too small. And it simply glitters and shines. Looks like an excellent ring for the money. My fiance' and I were looking for good quality for a good price......I think we found it. I would recommend this ring to any couple seeking a classy simple ring. We are very pleased.

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    • Would you recommend this to a friend? Yes
  • Sterling Silver Black Cubic Zirconia 16-inch By-the-yard Necklace

    Sterling Silver Black Cubic Zirconia 16-inch By-the-yard Necklace

    Today $33.49
    "Just ok"
    See All 2 Reviews
    Write a Review

    Sep 16, 2013

    ltkee  from NY, Rating:2.0

    Although it is a pretty necklace it is extremely dainty and barely shows up since there is not much substance to the chain or the stones. I have a small frame and it looks like I am wearing a child's necklace. No returns are allowed.

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    • Would you recommend this to a friend? No
  • DB Designs Sterling Silver Diamond Accent Filigree Designed Oval Leverback Earrings

    DB Designs Sterling Silver Diamond Accent Filigree Designed Oval Leverback Earrings

    Today $26.99
    Pretty but sort of long
    See All 19 Reviews
    Write a Review

    Sep 16, 2013

    grimberl  from Michigan, Rating:4.0

    Bought for my mom since she likes the clasp-back style... attractive but just a bit too long. If they were a bit more petite they'd be big sellers.

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    • Would you recommend this to a friend? Yes
  • DaVonna 14k Gold Akoya Pearl Leverback Earrings with Gift Box (8-8.5 mm)

    DaVonna 14k Gold Akoya Pearl Leverback Earrings with Gift Box (8-8.5 mm)

    Today $84.99
    Very nice earrings
    See All 110 Reviews
    Write a Review

    Sep 16, 2013

    hlreed  from Clarksdale, MS, Rating:5.0

    Very nice earrings at very fair price. They were as advertised and shipped quickly.

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    • Would you recommend this to a friend? Yes
  • Signature Moments Sterling Silver Baby Boy Roses Murano Glass Bead

    Signature Moments Sterling Silver Baby Boy Roses Murano Glass Bead

    Today $13.29
    Dissapointed
    See All 2 Reviews
    Write a Review

    Sep 16, 2013

    macsewathome  from Overland Park KS, Rating:2.0

    I am dissapointed in the "6" and "S" in gold that isn't shown in the posted picture. I don't know what they mean, so I am returning the bead.

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    • Would you recommend this to a friend? No

View More Recent Reviews

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