My significant other's been eyeing Tag Heuer's for years now; he loves watches and this particular watch has been on his wish list for over a year. I decided to get it for him for Christmas this year - shhhh - he hasn't gotten it yet, so don't ruin the surprise! ;) Considering it retails for significantly more, and I have yet to find it for less anywhere else, I think he'll be delighted with it...I certainly was.