I also own a Rolex and a few other digital watches. I needed one dial watch to use it everyday at work without worrying about damaging it or scratching it bad. I absolutely love this simple & inexpensive piece of watch. It looks fashionable, clean and elegant and I don't have to worry about damaging it since it did not cost me that much...The only thing I didn't like was that it is hard to read the time in the darkness.... it will not glow enough...anyway....overall looks and feels good...