Plush. I bought this because it was plush. I had a plush spring mattress before. It was sooo soft and comfy. But I'm heavy so after all the years of use, it sagged and was causing back/tailbone pain due to the "hammock" effect. I'd heard that higher density memory foam never loses its shape so it's best for heavier people (just a little background- I'm 5'6 and 200lbs so I'm big but not huge) so I looked for 4lb or higher density w/ the nice plushy feel of a pillowtop. I like my mattresses to be soft. Soft isn't what I got. This is easily the hardest mattress I've ever slept on in my life. Biggest mistake ever. This is like sleeping on a carpeted floor. The pressure is incredible. My whole body hurts from sleeping on this beast. And it's not returnable. I am so very unhappy. SOOO very unhappy. I can't afford to buy yet another mattress that may be as hard as a rock. I may just have to start sleeping on the couch.