Bought this rug for my daughter's nursery, wanting a very soft and plush rug to play on. I wasn't so sure when ordering, but it had exceeded my expectations. Have received many compliments on it. Color is rich and beautiful. The initial light smell went away very quickly and only shed very minimally at the beginning. My daughter (now 7months) loves to roll around on it, and has learned to sit on it (it's so plush that it won't hurt her if she falls). We love it so much, we're now getting a second one in another color for our living room.