This is the thickest most beautiful shag I have ever touched, walked on, and seen. Price was right. Great for plush in bedroom. Not recommended for high traffic areas with white/ivory color and thick shag, but I bet it would wear well. Definitely great for plush luxury feel in bedroom. Shut off the beater bar on your vacuum because the rug is so thick it will jamb the rotating bar.
I have purchased two Safavieh rugs in the past and have been very pleased with the quality. This rug surpassed my expectations! The color (Ivory) is exactly what I was hoping for, neither too white nor too beige. The rug was a tad bit larger lengthwise (an inch or so) than the 8 &1/2 by 12 feet I ordered but it actually worked better in my room. It is truly beautiful and feels like a cloud to walk on. Everyone who sees it loves it and comments about how soft and plush it is. This rug is not like a '70's "shag", but a modern, updated and stylish version. It is one of the best purchases I've made in the past few years - would highly recommend it.