I purchased this rug and received it on July 10; by July 15, the red shag had bled into the white making it pink. I loved this rug and was extremely disappointed that the quality of the dye was so poor. My living room was gorgeous as I have a white leather chair, a black leather sofa, black and white chevron chair, and red accent wall. I actually got "wows" when "shoeless" visitors entered the living area. No one wears shoes in my house, but my granddaughter sat on the rug (she loved the feel). If a rug can't take someone sitting on it, it defeats the purpose of having it. Wish the manufacturer would correct this problem, and I would buy another one without a second thought.