The advertising icon panels are clear and crisp, not blurry, as you might worry about with details in a rug. The colors are pleasant...the rooster in the center is purple but a muted shade of purple. The pile is thick and hopefully this rug will wear well.
I put this rug on a dark wood floor,and it looks great. I also put it in a small kitchen, but the pattern of the rug actually makes the kitchen look bigger. Even though it is patterned, this is a versatile rug that would work in a lot of different spaces.