We have ordered several rugs from overstock.com so far, and most we have been happy with. This particular rug is NOT soft or fluffy - it actually feels like a welcome matt-quality. However, it looks good, is still made of wool, and is very easy to clean since particles don't get lodged between the long rug "hairs". It also had a funny smell when newly unwrapped, but that went away pretty quickly. for a wool rug at the price, I would have expected a soft, more pleasant to the touch rug.