The color is more on the Yellow side. The packaging said "ivory" (and the website said beige), but I guess opinions could differ on what to call the color. The bigger problem for me was the darker pattern. It stands out quite a bit (while the website photo makes it looks very subtle). Every little detail is very pronounced and makes the rug look busy. there are also some streaks from the darker dye that make it look a little dirty in a few places. Overall it is not a bad rug.
I loved this rug but when I opened it , it was totally the wrong color. It is described as beige , but it seemed more khaki in color and was completely wrong for my room. I color in the picture is different than what I got. Had to return the rug.