I've purchased many honeycomb cellular shades from O. They are all of good quality. Some of the purchases were more than 3 years ago. I open and close the blinds every day and they are still in good working condition. However, they seem to be selling products from two different manufacturers. The products with a blue background (this specific one that I am writing a review on), is newer and seem to be a little bit flimsier than the other one. And thats why Im giving it 4 starts, instead of 5. All in all, I would recommend this product to anyone who is looking for simple window treatments that provides privacy, but doesnt blog too much sunlight to darken the room.