this rug is really beautiful and soft, but it is not truly ivory in base as the ad states. It is more of a light beige background and there is actually qute a bit of light sage green / moss color in it that is not really visible in the picture. It is very plush and soft on the feet, and I did not experience a tremendous amout of shedding with its first vacuuming. It appears to be well made and the colors are really pretty; it is very tasteful and not overly vibrant to where it clashes with the rest of the room. It came very quickly and had no wrinkles or rumples when it was laid out. Only the inner most part of the roll needed to be flattened which was simple by rolling the end under for a few hours. I did use a pad under it to protect the rug and hardwood floor under it. I would have given it five stars if it had been ivory as stated, as I would have liked it a bit lighter since the room I was putting it in is a very deep, dark plum color. Still, overall a great purchase and I would not think of returning it!