Like the title says, it's that fast! I demoed smoothies a few months ago at a leading store and the frozen fruit just sat on the bottom of the blender. I tried to make the same smoothie at home, and the same results - - - nada, zilch! Then I ordered this amazing blender from Overstock, and it worked so fast, I had to see for myself if the frozen fruit had done anythying, it was all smooth and creamy, that fast, about 3 seconds on high speed. I am so pleased with this, I will give this as house warming gifts and wedding gifts. The ONLY thing I can say on a not so high note is the base of the glass is made of plastic, but good plastic. I hoped for metal. I'lll be the only one using this, so it shouldn't break or crack. Buy it, you won't be dissappointed. Oh, by the way, it's so easy to use, you don't really have to read the instruction book. It has a slick design with a lighted base (blue light) AND it is very easy to dissasemble and clean.