Finding a cream colored 10' round rug was not easy. A special order at a local rug store would have cost me 4 times what I paid here. I am very pleased with my purchase. The color of this rug is truly cream colored, like the color of vanilla ice cream (it does not have that yellowish tinge as the picture seems to suggest). It came packaged in a box and was folded, so you will need to fluff and brush before you lay it out. I used the brush I use on my miniature poodle because the rug fiber is like long poodle hair! The rug is very soft but it is also light-weight so you will need a thick rug pad to make it feel plusher. I suggest getting two. The rug lies on newly installed maple wood floors in my small den (approx 13' x 14') and ties together the dark chocolate, leather sofa and side chairs, chocolate and putty colored walls, and floor to ceiling cream colored drapes. This rug does a perfect job of lightening up my small den. Now the room feels contemporary and cozy.