I was so scared to purchase this rug because it was new to Overstock and had not been reviewed yet. So I feel obliged to review it since I rely on reviews so heavily. I abosolutely love this rug. We bought it to purchase a 5x7 wool rug that we purchased from Target a year ago that had the same colors in it. The previous rug was looped and wool and shedded so bad that it looked old and dirty within months. I can already tell that this will not be the case for this rug. This rug will be in our most lived in room which is our living room and we've had it about 2 weeks now. It took a little time for all the wrinkles and curling to go away but it is now flat and so pretty. It is so soft and I love how the colors are slightly gradient from one corner to the opposite corner (colors are bolder/darker in one corner and lighter/softer in the opposite), something that pleasantly suprized me when I recieved it. And this rug I can tell will already hold up better because we have already put it to the test: Dogs sleeping on it, we spilled spaghettio's on it yesterday and we have a crazy 2 year old and so far it hides all spills and fur wonderfully! I'm so glad I took a chance on it becase it was such a good value!