Do not consider this a report as to longevity. I have used this hand mixer a few times and really like it. It replaces a Kitchenaid that went out after a few years. I was not impressed so I wanted a different brand. I was glad that I had read the reviews as they were helpful in regard to the mixer starting FAST before slowing down to the ONE setting. I simply held the mixer above my bowl and let settle down for a second. This presents no problem for me and I really like the power and smoothness of operation of this unit. I also like the fact that it comes with a whip.
I ordered this product because I have several Cuisinart products and LOVE them all. Cuisinart has very good products and they are very reliable and last a long time. This particular product has so much power! I have yet to use it at full power but absolutely love it! I am looking forward to using it to make my Christmas cookies vs. using my Kitchen Aid stand mixer.