Hi, This is my fist memory foam purchase but I was not disappointed. The bed runs somewhere in between medium and firm. There was no smell that some say comes w/ memory foam matresses. I talk about 3 days to reach maximum firmness which was a relief because out of the box it was softer than I would have liked. I don't know how it's going to hold up as I've only had it a couple weeks, but so far so comfy.
This mattress is very comfortable. Unfortunately it smells like wet earth even after several weeks of having it. I hope and pray that eventually the smell goes away. As of now the smell is with us. It kind of makes you wonder what is inside the mattress that makes it smell sooooooooooo bad.