I in a downtown city area and was looking for a unique coir outside door mat, something urban/hip/contemporary/eclectic/western and that had a deer!!! This was in the Christmas coir mat list but to me it is all year round! It is a subtle country barn red, not bright or harsh, more like folk artzy subdued color. What to name my new year round mat, how about, "Urbanary"? :) You'll love this mat!