The first time I ever used a heated toilet seat was on a trip to Japan in the winter but the seats in Japan had a bunch of other bells and whistles, like fake flushing sounds and bidet options, that were cool but not that important to me. This winter was ridiculously cold and waking up in the morning to a freezing cold seat was not fun at all, so I decided to look for the seats I had seen in Japan. The ones I found had the fancy options but were $500-$2000! I only really wanted to heating function and I finally found the Brondell Breeza Warm at an amazing price on Overstock. It is probably one of the top ten coolest and worthwhile purchases I have ever made. I love the heating function. It makes the mornings (and the rest of the day) so much nicer in this cold weather. All of my friends and family who have come over and tried it are now getting seats for themselves. I highly recommend this product. If it wasn't such "personal" item, I would probably give these out as Christmas presents!