We looked at a bunch of blenders and did research online to finally decide on this blender. It had the best ratings as a casual-use blender. We really wanted a nice blender for smoothies and this one is ideal. There's a Smoothie button on it, which sounds silly, but it's really handy to dump the contents in, hit the smoothie button and walk away as it counts down the seconds and cycles through the different speeds on it's own.There are also 5 speeds that are really tough to mess up. And the counter counts up on these so if you have to blend something for 60 seconds, you don't have to have a separate timer (or just guess, which is what I would most likely do).I have to admit, I'm not the pickiest of blender users and probably don't use the blender to the extent most people would, so if you're a die-hard blender user, my review probably doesn't hold much weight. But, if you want a nice looking, efficient blender that is competitively priced and easy to use, this one is the one for sure!Oh, there's an Ice Crush button too. Haven't thoroughly tested it yet as we already have crushed ice, but from the one time I did use it, it was pretty slick.