I have purchased numerous and more expensive flat irons over the years and I absolutely love this iron! It heats up very quickly, does not snag hair and makes your hair really shiny. The ergonomic handle is comfortable to use. You can flat iron you hair faster because you only need one pass through. Start on a lower temperature until you find the correct temperature for you hair type. I have color treated hair and use it at 380 to 400 degrees.
I would give this product 5 stars, but we did have an issue with the first one we purchased (this is the replacement to that one - same product though) breaking. But my daughter absolutely LOVES this flat iron and her hair looks incredibly straight and soft when she's finished using it - she has very thick (and a lot of) ethnic hair, and it's the first flat iron we've found that can tame it. I would definitely recommend this to any and all friends and hopefully (knock on wood) it won't break this time because it's fantastic.
I have owned a Chi and Croc and we are very satisfied with both. The Chi does have a problem with the electrical cord and my husband was able to wire it straight so it does not lose the connection. The Croc is my preferred straightener. It is a wet to dry and that really help to lock in the moisture. Living in Texas you always have to fight humidity and this really helps.
This did not live up to the reviews I read on Overstock. I think the ceramic plates are more effective than the titanium ones. My daughter said reviews she read on other sites listed the Crocs as not as good as the Chi. We are reordering Chi's and hope they will last longer than some of the reviewers have stated.