Everything You Need to Know about Pantone Colors
Pantone is a company whose business it is to know everything about color. They are widely considered the global authority not only on color but on matching colors as well. Their primary product is the Pantone Matching System, which is focused around their instantly recognizable color swatch booklets. Pantone's patented color-matching system has standardized how colors are represented in many industries, removing subjectivity and eliminating product variation. Paints, cosmetics, graphic arts, fashion, home decor and design, and digital technology have all benefited from Pantone.