L'Oreal Superior Preference 'Whispersoft Blonde 10WB' Cooler Hair Color (Pack of 4)

Today: $21.99
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ITEM# 15479615

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ITEM#: 15479615

Superior Preference from L'Oreal has a Fade-Defying Color and Shine System that defies fade-out for up to eight weeks. The hair color creates a rich long-lasting color spectrum with luminosity, shine and beautiful grey coverage.

This luscious blonde color stays true-to-tone for up to eight weeks, leaving them guessing what salon you visit. The conditioning color is easy on your hair, so you don't experience the split ends and brittle strands that can happen with harsher chemicals. Stock up for convenience with this pack of four boxes.

  • Color: Whispersoft Blonde 10WB
  • Shade: Cooler
  • Quantity: Four (4)
  • Targeted area: Hair
  • Rich, luminous conditioning colorant


Dimensions See description
Materials See description
Model Number c53/d12

Product Reviews

5 Stars
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1 Stars
  • loreal preference

    Great hair color! Thank you overstock for carrying it!

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  • A+

    As described, at a great price, and quick shipping. Repeat customer.

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  • Its okay

    Did not lighten my hair to the color on the box. In fact I didn't even notice any difference in my hair color and my hair color was a medium golden blonde. Looked the same after coloring.

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  • My favorite color!

    L'Oreal Superior Preference 'Whispersoft Blonde 10WB is my favorite hair color. It's not too yellow and not too ash. I can't find any other hair color that compares. Unfortunately L'Oreal has discontinued it and I am heart broken! I have stocked up with about a years supply now but I don't know what I will do when it's all gone :(

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    Perfect color, no brass. Kit contains 30% volume developer. Fantastic price, I came back and bought enough boxes for the year. Cannot beat the quality and price.

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Questions & Answers

Get your product questions answered right here.
  • my hair is white grey. will this shade be like on the box? I have no pigment in my hair

  • Why did you choose this product?

    • I have been using this color for years, and have had total strangers stop me to tell me how pretty my hair is. It is a very soft, natural blonde color.....not bright or bleachy looking. It's very difficult to find, so I'm always happy when I can order a few at a time like this online.

    • Because it is the best hair color ever created and I cant find it anymore in stores

    • This has been my favorite hair color for years and you can't find it in stores anymore.

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This item is not returnable unless the problem you experience is the result of our error.
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** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.