I first purchased this product for a little change. I chose this purple because they didn't have pink on the shelf. Then....to my sheer happiness, after just a few washes the purple faded to pink! I LOVE IT! I have so many compliments that I decided to buy 4 more boxes. Unfortunately, these Color Pulse mousse are no longer available at Walmart. It is now a discontinued product. I found 4 boxes at a great price on Overstocked.com. I have blonde streaks and when the color starts out it is vibrant purple and then fades into a cool baby pink. Buy all these fruity smelling easy to use mousses before their all gone!
This is a fun color. The brightest plum you've ever seen. I apply the foam about twice a month. Even when the color is fading, it still looks good. Added note: If you're looking for purple, don't purchase the "Funky Purple color Mousse"... It's not purple! It is, however a very agreeable auburn.
I am an older lady who decided to get rid of grays. But I wanted to be more unique. I also wanted to thicken my very fine hair. So I use permanent color in darkest violet on my roots. 3 days later I use Color Pulse Chill Plum. However I don't follow directions. I apply to dry hair early in the day. At that time I then wrap my hair with plastic wrap. Leave it on for at least 4 hours. Then rinse my hair til at least 95% clear. I do this every 40 days. The results are amazingly beautiful and glossy dark violet plum. Goes great with my light blue eyes!