I really really really LOVE my GO Iron! I have had it for 3 years now and I straighten my and my daughter's hair with it several times a week. It heats up quickly and works well. Leaves my hair soft and shiny. The iron I had previous I would have to pass through 2 or 3 times and my hair still didn't look good and would curl back up quickly if there was the least bit of humidity in the air. Never had that issue with this iron. When it dies I will buy another.