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I had the older version of this product and traveled with it extensively. It was on it's last legs so I needed to buy a new one. I saw this ionic one and thought I'd try it. The last one I used for 10 years so I knew I'd get my money out of it again. The ionic version seems a bit sturdier than the last one and is lighter - the hand grip is also better (my fingers don't accidently turn it off). It has one less heat setting, but I haven't noticed any difference in drying my hair. I absolutely LOVE this blow dryer. I also love that it's not made in China.
I love this hair dryer...I am a professional in the industry and have used this brand of blow dryers for the last 24 years. This Ionic Elchim is by far the best...
How often do you shop at Overstock.com? Few times a year
I have shoulder length fine hair with natural loose curls. Well, there is no fooling that this is an ionic hairdryer. While it makes my hair smooth, I have noticed that my hair is damp after a blowdry. This is b/c the ionic technology locks moisture into your hair. Nonetheless, if you don't currently blowdry your hair with a very narrow air concentrator, you won't regret purchasing this product. What a difference! My hair feels and looks healthier (stronger, shinier), but I could do without the dampness. You also can't beat Overstock's competitive price.
How often do you shop at Overstock.com? First time
I have very thick curly hair that I straighten very often and I am super tough on my hair dryers. This one is wonderful. My hair is softer and so far - I think this dryer can definitely handle the abuse I can dish out. Great dryer!
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