I fell in love with this scent in the early 90's when a vendor sent me samples of shampoo, body wash, moisturizer, with the new perfume I was ordering (taking a chance having never smelled it, but heard great things)... BOY, I am so glad I did... The scent is incredibly sexy, but also just such a great daily scent to keep your day full of smiles (YES, a scent CAN make you happy...). Now, in 2013, I STILL consider it my signature fragrance and wear no other brand. I do however reserve BULGARI BLACK for my evening scent and (because of availability) have become fascinated with the RED TEA scent from BVLGARI... MY (now) 14 yr old DAUGHTER who was there when I discovered it originally, has now also realized that she is also a huge BVLGARI fan!! BVLGARI BLACK (however) will be my first CHOICE, HANDSDOWN!