It's a little on the flimsy side and I think it's too pliable. You can't wrap up the entire length of the cord because there's not enough room to do it, but it will wrap enough so that you don't have wires hanging all over. It's decent enough and it achieves its purpose. Cool color, though!

product doesn't really hold earphone straps very well

The indentations are not deep enough to handle enough cord to optimally reduce slack.

This is a great little thing. I no longer have to untangle the cord every time I use it. It also works to shorten the cord while in use. Just tuck it in your pocket and avoid getting caught up on things.