Canon
Instantly recognizable as a powerhouse in photography,
Canon derives its name from the company's first 35 mm focal plane-shutter camera, "The Kwannon," named for the bodhisattva of compassion, "Kwan'on." Since it started in 1937, Canon has developed into a premium electronics company, branching out to make high-quality
Canon printers, photocopiers and
Canon scanners, but the company remains best known for its cameras, setting a standard for photographic excellence for the better part of the past century.
Among photographers of all stripes,
Canon digital cameras remain preferred equipment. Digital SLR models, like the Canon EOS series, remain viable options for professionals and hobbyists alike. Superior flash performance, high-resolution and a high buffer for storing rapid-fire shots all make Canon DSLR cameras ideal for any skill level. Automatic settings make for better photos overall, and those who know their settings will love the ability to save custom-setting schemes. Point-and-shoot cameras, like the Canon Powershot series, also benefit from superior Canon engineering. The quality and ease-of-use that characterize this family of digital cameras opens up possibilities for better photos for every photographer. Having successfully created electronics that create and manipulate images so effortlessly, Canon has set the bar for other camera makers.
Having developed the world's first zoom-lens camcorder, Canon camcorders continue to be first among home video and professional video cameras, too. A whole line of HD camcorders and digital camcorders capture incredible high-resolution video and still images, and the effective image-stabilization and white-balance adjustments bring better picture focus and color reproduction to everything you shoot. Canon continues to focus on quality and performance, outpacing other electronics manufacturers to produce the most stunning high-resolution images in both print and digital form.