Really excellent for children aged 5-12. The product is very durable and great as a first, semi-decent camera. The controls are a little fiddly (better for small fingers), the lcd is small, the flash is a little too bright for decent close up portraits, so not a good camera for serious use (however the low price tag is more than adequate compensation). As a first camera that's a notch up on a toy, this product is a good bet. It's also a fun and practical design