New Balance offers a wide range of high-performance, width-sized men's and women's athletic shoes tailored to a wide range of activities. Unlike many other athletic shoe companies, New Balance prides itself on being Endorsed By No One, believing that offering superior, technologically advanced products in a wide range of styles, sizes, and widths will sell themselves better than any superstar athlete ever could.
In 1906, the company began in Boston when waiter William Riley started building arch supports for people on their feet all day, like his fellow waiters and police officers. Soon he was making shoes, and in the late 1920s he created his first running shoes. In 1960, the company introduced the first running shoes in multiple widths, establishing New Balance's reputation for athletic footwear that can fit any foot perfectly and perform superbly with exceptional comfort and support.
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