Well...it IS a big bag, which (as another reviewer noted) took some getting used to, but I LOVE the look of this bag (so much like Kathryn Heigl's purse in "27 Dresses" in the wedding gift registry "scanning" scene), and because slouch hobo bags are so in right now. And yes (as noted by another reviewer), using the key-fob is mandatory, unless you want to spend every stop digging around for your keys. The best part is that you never really need to zip it, since it is is so deep, there is little risk of spillage or theft of inside items even without zipping it. My Blackberry fits perfectly SIDEWAYS in the larger of the 2 inside pockets perfectly, but (as noted by anothe reviewer), I'm not sure either of those 2 pockets will work for all cell phones (may not be deep enough to avoid their falling out, and that would be a nightmare with a purse this size). Another reviewer also mentioned the importance or having your contents organized - and I also agree with that. You should have a "combo-wallet" (checkbook, credit card, cash), and a make-up bag, cuz you can forget about finding anything smaller than that without a minor's helmet. Remember - it is too deep/dark to "see" any of the contents - you will have to rely on tactile searches only. Finally - great "travel" bag for flights, since it will hold an overnight's bag's worthof stuff, but the airlines will still call it your "purse" ;-) So...once you are used to the occasional panicked "wait - where is the elephant I just put in here?...oh wait..here it is"...you'll be golden.