You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports E... (Hardcover)

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ITEM# 13866123
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    You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports E... (Hardcover)
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    ITEM#: 13866123

    BRANDON STEINER is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN Radio 1050 and as co-host of Yankees-Steiner: Memories of the Game on the YES Network. He is also regularly featured on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports, Brandon lives in Scarsdale, New York, with his wife, Mara.

    A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire

    Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business┬Śmethods that many of today's companies would be wise to observe and employ themselves.

    You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:

    • First to market is everything
    • Ask "What Else?" when working with clients to enhance relationships and elicit more business
    • Don't expand just for the sake of expanding; do it in areas and industries where your passion lies
    • How to train employees while they're in the minor leagues to prepare them for the majors

    Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.

    Specs

    ISBN 9781118172070
    Genre BUSINESS & ECONOMICS / Entrepreneurship
    Format Hardcover
    Pages 196
    Publisher Date 2012-09-19 00:00:00.0
    Publisher John Wiley & Sons Inc
    Copyright Year 2012
    Height 9.5 in
    Wdth 6.5 in
    Thickness 1.0 in
    Unit weight 0.96 lb
    Language English
    Subtitle How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire
    Audience General/trade
    Authors Steiner, Brandon

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