Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)

The Rewards Program that Pays for Itself
  • EARN 5 to 40%
    Earn 5% in Club O Rewards on every order & up to 40% on select items.
  • FREE SHIPPING Every Order, Every Day*
    No matter how big or small, your order always ships for free.
  • VIP ACCESS
    Dedicated customer service and early access to exclusive deals.
  • RISK FREE
    Club O pays for itself, or we make up the difference
Today: $10.49
  • Delivery Estimate

    Select a Product Option to view shipping

    • Product Alerts

      Stay in the know! Choose which alerts you’d like to receive on this product.

    Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)
    CHOOSE A LIST
    • Wishlists
    • Save for Later

    Small changes can make a big difference in your powers of persuasion
    What one word can you start using today to increase your persuasiveness by more than fifty percent?

    Which item of stationery can dramatically increase people's resp...

    Details

    ITEM#: 11932848

    Small changes can make a big difference in your powers of persuasion
    What one word can you start using today to increase your persuasiveness by more than fifty percent?

    Which item of stationery can dramatically increase people's responses to your requests?

    How can you win over your rivals by inconveniencing them?

    Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

    Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

    Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

    Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Specs

    ISBN 9781416576143
    Genre BUSINESS & ECONOMICS / Marketing / General
    Format Paperback
    Pages 258
    Publisher Date 2009-12-29 00:00:00.0
    Publisher Free Pr
    Copyright Year 2010
    Height 8.0 in
    Wdth 5.25 in
    Thickness 1.0 in
    Unit weight 0.46 lb
    Language English
    Subtitle 50 Scientifically Proven Ways to Be Persuasive
    Edition Detail Reprint
    Audience General/trade
    Authors Goldstein, Noah J.

    Product Reviews


    5 Stars
    1
    4 Stars
    0
    3 Stars
    0
    2 Stars
    0
    1 Stars
    0
    • Excellent Book

      I borrowed this book from the library and immediately knew that I would want to buy it so I could read again when I needed to go back to certain sections. It's a fun read for someone interested in social science and in knowing about how people do things without thinking much.

      Read More

    Questions & Answers

    Yay! Be the first to ask a question about this product.
    Get your product questions answered right here.
    Guidelines

    Shopping Guides

    Shipping & Returns

    Shipping:

    This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    * For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.